About Us

Why I Created Verana

As a psychiatric mental health nurse practitioner, I’ve spent years helping people navigate anxiety, mood concerns, attention difficulties, stress, and the demands of everyday life.

And over time, I began noticing something.

Some of the most important conversations weren’t only about diagnoses or medications. They were about the things that happen every day—sleep, routines, stress, consistency, and the small habits that can influence how we feel.

I wanted to create something that could support those conversations beyond the clinical setting.

That’s why I founded Verana.

Verana is a science-informed wellness brand created to make healthier living feel practical, approachable, and realistic. We’re building educational resources and thoughtfully developed wellness products designed to complement the habits that support everyday well-being—not replace them.

And we’re starting with sleep for a reason.

In my clinical work, I’ve seen how often sleep is connected to the way people feel and function during the day. When you’re not sleeping well, everything else can feel harder. Yet improving sleep isn’t always about finding one perfect solution. Often, it’s about understanding your habits, your environment, and your routine—and making small changes consistently.

As a clinician, business owner, and mom, I also understand how difficult it can be to prioritize wellness when life is already full. I didn’t want Verana to become another brand telling people they need a perfect morning routine, perfect diet, or perfect sleep schedule. I wanted to create resources that acknowledge real life—and help people make meaningful changes within it.

That’s the philosophy behind Verana.

Science-informed. Thoughtfully created. Designed for real life.

We’re just getting started, and I’m excited about what we’re building.

 

 

Tiffany Spearman, PMHNP
Founder of Verana